16 million impressions to fill east africa’s biggest mall
google ads
meta advertising
video campaigns
app install campaigns
client
Two Rivers Mall
sector
retail · lifestyle destination
01 · the challenge
Two Rivers is East Africa’s largest retail and lifestyle destination. In a city dense with malls, it needed a digital campaign working three jobs simultaneously: drive traffic to its landing page and physical footfall, put the Two Rivers app on shoppers’ phones, and keep the destination top of mind with video — every dollar accountable across two platforms.
02 · the approach
google display
Traffic-driving display across the Google network — 5.85M impressions and 14,157 link clicks to the landing page.
app install campaigns
Dedicated install flights — 4.88M impressions, 45,543 clicks and 6,291 installs of the Two Rivers app.
video views
Destination storytelling in motion — 302,104 video views from 875,900 impressions at US$ 2,268 spend.
facebook & instagram display
Social display driving landing-page visits — 1.68M impressions, 523,163 people reached and 12,625 link clicks at US$ 1,606 spend.
the results
03 · the outcome16.2M
combined impressions across Google and Meta
6,291
app installs driven in eight weeks
302K
video views of destination storytelling
73K+
link clicks to the landing page across platforms
Under US$ 9,000 in spend, over 16 million impressions — media efficiency as a discipline, not an accident .