making kenya’s first usd i-reit make sense — in 150 seconds

2d animation explainer video voice-over production multi-format delivery
TRIFIC (Two Rivers)
client

TRIFIC (Two Rivers)

sector

capital markets · real estate

01 · the challenge

The TRIFIC Green USD I-REIT — Kenya’s first US Dollar income REIT, anchored by the fully occupied, debt-free, EDGE-certified TRIFIC North Tower inside Kenya’s only private Special Economic Zone — had a compelling proposition and a hard communication problem: most of its potential investors had never bought a REIT. The offer needed explaining — what a REIT is, why this one is different, what an applicant needs, and exactly how to apply — in language a first-time investor could follow, within CMA-approved wording, before the NSE listing date.

02 · the approach
script & storyboard A scene-by-scene storyboard opening on a question every Nairobian has asked — “have you ever looked at a big commercial building and thought, I wish I could own a piece of that?” — then a building dividing into $1 tiles, the North Tower fly-around, and the five reasons to invest. Every frame carried client approval checkboxes and CMA-compliance flags.
2d animation & voice-over Full 2D animation with a professionally sourced English voice-over — a 2:30 explainer walking from concept to checklist (CDSC account, KRA PIN, ID) to the application flow itself, screen by screen.
multi-format delivery The full film plus a 30-second ad cut, published in formats for every placement — the social platforms carrying the campaign and the TRIFIC I-REIT landing page where the ads drove traffic.
one funnel, one story The video worked as the explainer layer of the wider I-REIT campaign Dotsavvy was running — ads to landing page to application portal — one narrative from curiosity to completed, paid application.

the outcome

03 · the outcome
2:30

full explainer film plus a 30-second ad cut — concept, product, checklist and application, end to end

1st

USD income REIT in Kenya — a first-of-its-kind product made legible to first-time investors, within CMA-approved wording

∞

placements — formats cut for every social platform and the I-REIT landing page, working the full funnel to the application portal

Part of the campaign that closed the offer oversubscribed — animation doing what a prospectus cannot .

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