the campaign behind an oversubscribed listing

work campaigns & performance trific green usd i-reit paid media creative system landing page
TRIFIC (Centum Group)
client

TRIFIC (Centum Group)

sector

capital markets · real estate

timeline

two phases · listed 29 june 2026

markets

kenya & the diaspora

01 · the challenge

Two Rivers International Finance and Innovation Centre (TRIFIC), backed by Centum, was bringing Kenya’s first US dollar-denominated, green-certified income REIT to the Nairobi Securities Exchange. No playbook existed: the campaign had to educate an entire market on a novel asset class, build investor confidence across Kenya and the diaspora, and convert interest into subscriptions — all within a fixed offer window, and with every single asset operating under Capital Markets Authority-compliant approval protocols.

02 · the approach
investor landing page Designed, built and operated as the campaign’s conversion hub — offer details, education, FAQs and subscription routing.
full-funnel paid media Meta, Google search & display, and LinkedIn — with retargeting, A/B testing and conversion optimisation throughout the flight.
a 35+ asset creative system Social posts across four platforms, explainer films in landscape and vertical, paid social creatives and a full IAB display suite.
beyond digital Press-ready newspaper advertising and out-of-home billboard creative carried the offer onto the streets of Nairobi.
the closing sprint A countdown creative system from seven days out to the final hours — then real-time listing-day coverage from the NSE floor: opening bell, milestone posts, same-day amplification.

the results

03 · the outcome
103.3%

subscription at close — oversubscribed against target

$30.8M

raised against a USD 29.8M target — a landmark for Kenya’s capital markets

35+

assets in one integrated creative system, every one CMA-compliant

The I-REIT listed on the Nairobi Securities Exchange on 29 June 2026 — proof of our fluency in regulated financial-markets communication .

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