a digital platform worthy of a usd 5 billion institution

mobile-first platform corporate identity launch cms integration seo 4-month delivery
Trade & Development Bank (TDB)
client

Trade & Development Bank (TDB)

sector

development finance

timeline

four months · on deadline

01 · the challenge

The Eastern and Southern African Trade and Development Bank (TDB) is a treaty-based, investment-grade development finance institution with assets above USD 5 billion, serving member states across the region. Marking its 35th anniversary and the launch of a new corporate identity, TDB needed an entirely new digital platform — one that could present trade finance, project & infrastructure finance, asset management and advisory services to a global institutional audience, and it needed it live in four months, to the day.

02 · the approach
mobile-first architecture Designed for Africa’s mobile-first reality without compromising the desktop experience institutional stakeholders expect.
new identity, expressed digitally The bank’s new corporate identity translated into a complete digital design language — launched together, as one statement.
complex offer, clear surfaces Dedicated digital surfaces for trade finance, project & infrastructure finance, asset management and advisory — each structured for its own audience.
modern cms integration Full editorial independence for the bank’s communications team across news, publications, careers and procurement.
rigorous seo foundations Technical and content SEO built in from the start, so the institution is found by the audiences that matter.

the outcome

03 · the outcome
4

months from kick-off to launch — delivered on the deadline

$5B+

in institutional assets represented by the new platform

35th

anniversary marked with a new identity and digital home, launched together

Proof that institution-grade platforms don’t need institution-grade timelines .

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