a national cause, measured in registrations and payments

event campaign daily social content google & facebook ads live event coverage
TESPOK
client

TESPOK

sector

technology industry · cause

01 · the challenge

TESPOK, Kenya’s technology service providers association, stages its annual Autism Marathon to fund autism awareness and support. A cause campaign is easy to like and hard to convert: the digital programme had to build national visibility for the cause and drive the numbers the event actually lives on — race registrations and online payments — then carry the energy through race day itself with live coverage.

02 · the approach
daily multi-platform content An always-on editorial rhythm across the campaign window — cause education, runner stories and event information.
google & facebook campaigns Paid flights pointed at the registration journey — driving traffic to the event microsite where sign-up and payment happen.
conversion-first microsite traffic 23,000 users delivered to the event microsite — with registrations and online payments as the KPIs that mattered.
real-time event coverage Race-day coverage from the course — the finish-line moments that turn one year’s runners into next year’s ambassadors.

the results

03 · the outcome
5.6M+

combined ad impressions across Google and Facebook

694K

Facebook reach for the cause

23K

users to the event microsite — registrations and payments the KPI

Cause marketing held to performance standards — because good intentions deserve good numbers

next case study Dalberg Advisors

Dotsavvy’s digital and content support for Dalberg Advisors, a global development strategy advisory firm.