kuwa unstoppable — burn out the pain, chap chap

brand films campaign photography digital content programme in-house production
Shalina Healthcare
client

Shalina Healthcare

sector

healthcare · consumer health

01 · the challenge

Shalina Healthcare is a pan-African healthcare company making quality products affordable and available across the continent. Pharmasal — a trusted name in pain relief for over 30 years — was launching Pharmasal Spray in Kenya: a topical analgesic for muscle, tendon, joint and bone pain. The audience wasn’t patients; it was hustlers — people whose bodies are their businesses, for whom pain is lost income. The campaign needed a big idea that met them where they work, and a complete content engine to carry it: films, photography and a sustained digital programme, produced to the scrutiny healthcare communication demands.

02 · the approach
creative strategy & big idea Concept, scripting and storyboarding developed by Dotsavvy in 2021 — two hero stories, one promise: kuwa unstoppable.
two hero films, end to end 45–60-second films produced completely in-house — casting (leads and extras), locations, director and filming crew, equipment and lighting, filming licenses, logistics and post-production — plus two 10–15-second snippet cuts from each film for social.
~100 campaign images Two full shoot days across the film locations — ~50 high-quality photos per location giving the campaign a consistent visual voice across every placement.
digital content programme Static and animated social creative, digital ads, copywriting and full content-calendar management — the campaign flighted January to April 2022, driving awareness, engagement and traceable sales.

the outcome

03 · the outcome
6

films delivered — two 45–60s hero stories (boda boda & salon) plus four social snippet cuts

~100

campaign images across product, lifestyle and context

1

big idea — ‘kuwa unstoppable’ — carried by film, photography and content from a single team

A big idea rooted in the hustle, produced end to end by one team — for a healthcare brand, production quality is trust

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