selling property from nairobi to the diaspora

multi-year retainer five-platform estate paid media lead generation
Safaricom Staff Pension Scheme
client

Safaricom Staff Pension Scheme

sector

real estate · mixed-use

01 · the challenge

Crystal Rivers is the Safaricom Staff Pension Scheme’s flagship mixed-use development in Athi River — a mall, residential apartments and commercial space. Property is a considered, high-value purchase, and the buyer pool spans Nairobi professionals, upcountry investors and Kenya’s diaspora across Europe, North America and the Gulf. The scheme needed a digital operation that could build the destination’s brand, keep tenants and shoppers engaged, and deliver qualified sales leads — consistently, year after year.

02 · the approach
five-platform social estate Strategy, content and community management across Facebook, Instagram, X, LinkedIn and YouTube — the mall, the apartments and the commercial offer each with a voice.
paid media across three networks Google, Meta and LinkedIn flights tuned to distinct jobs: footfall for the mall, leads for the residences, visibility for commercial space.
diaspora targeting Dedicated campaigns reaching Kenyan buyers abroad — producing qualified sales leads from Kenya and the diaspora alike.
monthly accountability Target versus actual, channel by channel, month after month — the reporting rhythm that keeps a multi-year retainer earning its keep.

the results

03 · the outcome
36.6M

Meta Ads impressions across the engagement

4.3M

Google Ads impressions driving site visits and enquiries

3.89M

Facebook page reach for the destination brand

2

continents of qualified sales leads — Kenya and the diaspora

Multi-year trust, earned monthly — brand, footfall and sales leads from one integrated digital operation .