selling property from nairobi to the diaspora
Safaricom Staff Pension Scheme
real estate · mixed-use
Crystal Rivers is the Safaricom Staff Pension Scheme’s flagship mixed-use development in Athi River — a mall, residential apartments and commercial space. Property is a considered, high-value purchase, and the buyer pool spans Nairobi professionals, upcountry investors and Kenya’s diaspora across Europe, North America and the Gulf. The scheme needed a digital operation that could build the destination’s brand, keep tenants and shoppers engaged, and deliver qualified sales leads — consistently, year after year.
the results
03 · the outcomeMeta Ads impressions across the engagement
Google Ads impressions driving site visits and enquiries
Facebook page reach for the destination brand
continents of qualified sales leads — Kenya and the diaspora
Multi-year trust, earned monthly — brand, footfall and sales leads from one integrated digital operation .