an award-winning microsite that made HIV self-testing findable.

Population Services Kenya was bringing HIV self-test kits to the mass market and needed the Be Self Sure website realigned into a microsite that could carry the campaign. The job was delicate: explain what self-testing is and how to do it in plain, youthful language; hold sensitive health guidance with care; and — the part most sites miss — tell a first-time user on a phone exactly where to buy a kit and where to turn for confidential support. Clarity, privacy and findability were the whole brief.