7,000 leads for the internet kenya actually needs

google ads meta ads opera ads lead generation audience segmentation
Poa Internet
client

Poa Internet

sector

connectivity · fixed-wireless isp

01 · the challenge

Poa Internet is one of Kenya’s leading fixed-wireless ISPs, on a mission to bring affordable, unlimited home internet to the urban households the incumbents underserve. Its growth engine is lead generation: real households, in specific coverage areas, ready for installation. The advertising had to find them precisely — the right neighbourhoods, the right price sensitivity — and track every lead from click to source, across three ad platforms including Opera’s network, where Poa’s audience actually browses.

02 · the approach
three-platform media mix Google Ads, Meta Ads and Opera Ads — including the browser network where value-conscious Kenyan users actually spend their time.
disciplined audience segmentation Campaigns segmented by geography, device and intent — coverage-area targeting so ads only reach households Poa can actually connect.
continuous creative refresh Ad fatigue managed proactively — creative rotated and tested against cost-per-lead targets throughout the programme.
end-to-end lead-source tracking Every lead attributed to its platform, campaign and creative — so budget flows monthly to what converts, not what impresses.

the results

03 · the outcome
7,000+

leads generated — households ready for connection

3

ad platforms orchestrated — Google, Meta and Opera

100%

of leads source-tracked from click to installation pipeline

Growth marketing for connectivity that matters — measured in installations, not impressions .

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