launching insurance for the businesses that run kenya.

Minet Kenya, one of the region’s leading insurance brokers, was launching BiznaSure — an insurance product built for Kenya’s small and medium enterprises. The audience is the backbone of the economy: shopkeepers, salons, hardware stores, jua kali workshops. Most have never bought business insurance and many believe it isn’t for them — too complex, too costly, too corporate. The launch had to make BiznaSure feel simple, affordable and built for bizna — in the audience’s own language.