two brands, rebuilt from the ground up

website redesign wordpress responsive e-commerce ready managed services
Farmers Choice Group
client

Farmers Choice Group

sector

fmcg · food manufacturing

timeline

live · managed by dotsavvy

01 · the challenge

Farmers Choice is Kenya’s leading multi-brand meat and FMCG manufacturer, with products in virtually every supermarket in the country — and a sister retail brand, Choice Meats, serving customers directly. But the group’s websites had fallen well behind the brand: dated, hard to update and not built for how people browse today. Both the Farmers Choice and Choice Meats sites needed a complete rebuild — modern, responsive and easy for the team to run — with the flexibility to switch on online selling whenever the group is ready.

02 · the approach
two full corporate rebuilds Farmers Choice and Choice Meats, each redesigned and redeveloped from the ground up on WordPress — each with its own brand expression and an editor-friendly CMS.
responsive by default Every page optimised for mobile, tablet and desktop, so the brand looks sharp on whatever screen a customer picks it up on.
e-commerce ready Both sites are built on WooCommerce with product catalogues in place — the online-selling infrastructure is ready to switch on whenever the group’s logistics are set to go live.
content, SEO & training Full copywriting and content population, SEO across every page, and CMS training so the team can manage their own updates with confidence.
ongoing managed services Beyond launch, Dotsavvy runs the live website day to day — content, application and security management — as the group’s ongoing digital partner.

the outcome

03 · the outcome
2

corporate websites redesigned and rebuilt from the ground up

100%

responsive — sharp across mobile, tablet and desktop, and e-commerce ready

24/7

managed by Dotsavvy — content, application and security, as the group’s ongoing partner

From dated and hard to run to modern, responsive and ready for what’s next — and we still run it every day .

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