a hotel built to be found — even by the ai answering for you

hospitality platform full lifecycle delivery seo answer engine optimisation
Executive Residency by Best Western
client

Executive Residency by Best Western

sector

hospitality

01 · the challenge

The Executive Residency by Best Western in Nairobi serves business travellers and long-stay guests in one of Africa’s busiest commercial capitals. Like every independent-minded property, it fights the online travel agencies for margin: every direct booking is revenue the OTAs don’t take a cut of. And discovery itself is shifting — travellers increasingly ask AI assistants where to stay. The platform had to win classic search and be the answer AI engines give.

02 · the approach
end-to-end platform delivery Needs analysis, design, build, testing and go-live — the property’s digital home, rebuilt around rooms, amenities and the direct-booking journey.
hospitality-grade ux The experience a traveller expects from an international flag — imagery-led, mobile-first, enquiry and booking paths always one tap away.
classic seo foundations Technical and content SEO for the searches that fill rooms — location, business travel and long-stay intent.
answer engine optimisation (aeo) Content and structure optimised so the property surfaces in AI-generated answers — among the first hospitality AEO engagements in the region.

the outcome

03 · the outcome
1

complete platform — needs analysis to go-live, end to end

2

eras of search covered — classic SEO and AI-answer AEO

direct

bookings prioritised — margin kept from the OTAs

Built to be found today — and discoverable in the search behaviour of tomorrow .

next case study Kaplan & Stratton Advocates

Dotsavvy’s digital presence and content work for Kaplan & Stratton, a leading Kenyan law firm.