launching research the whole market needed to read
Dalberg Advisors
global advisory
Dalberg Advisors, the global advisory firm focused on inclusive growth, was releasing ‘Kenya’s Digital Economy: A People’s Perspective’ — primary research on how ordinary Kenyans actually experience the digital economy. Research launches live or die on distribution: the report needed a digital home built for downloads, a professional audience reached efficiently across the right platforms, and a webinar moment that gathered policymakers, funders and practitioners around the findings.
the results
03 · the outcomemicrosite page views — 2,924 on the report download page alone
combined impressions across organic and paid channels
tracked social clicks to the report download microsite
Google Ads cost per click — efficiency as discipline
Thought leadership treated like a performance campaign — because research that isn’t read changes nothing