buy kenya, build kenya — a campaign for cars built at home

campaign strategy creative & content digital media automotive
CFAO Mobility Kenya
client

CFAO Mobility Kenya

sector

automotive · mobility

01 · the challenge

CFAO Mobility Kenya is one of the country’s leading automotive groups, distributing and locally assembling vehicles for the Kenyan market. Local assembly means Kenyan jobs, Kenyan skills and Kenyan value — but for most buyers, where a vehicle is built barely registers next to price and badge. ‘Buy Kenya, Build Kenya’ had to turn local assembly into pride and preference: a campaign connecting the vehicles on the forecourt to the livelihoods behind them.

02 · the approach
campaign platform & creative ‘Buy Kenya, Build Kenya’ expressed as a digital creative system — the assembly line, the hands and the vehicles, one story.
content that shows the work Films and imagery from where the vehicles are actually built — proof over claims, people over product shots.
digital-first distribution Social and digital media flights carrying the message to Kenyan buyers, fleet decision-makers and the national conversation.
brand & business alignment Every asset serving both the DBQ’s ‘build brand’ and ‘generate sales’ tests — pride that points at the showroom.

the outcome

03 · the outcome
1

national campaign platform for locally assembled vehicles

local

assembly turned from spec-sheet footnote into the story itself

2

DBQ tests served at once — build brand and generate sales

When a campaign carries a country’s pride, the craft has to earn it — ours did

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