relaunching the world’s first mobile-only government bond.

M-Akiba is the Government of Kenya’s pioneering retail infrastructure bond — the world’s first sold entirely via mobile money, opening government securities to ordinary citizens from as little as KES 3,000. For its relaunch, three institutions — the Central Depository & Settlement Corporation, The National Treasury and the Nairobi Securities Exchange — needed a digital campaign that could educate a mass audience about an unfamiliar product, drive registrations inside a compressed offer window, and carry every message through the approval protocols of a national, multi-institution platform.