two websites become one — and booking a service gets easy

site merge & migration booking experience ux redesign seo continuity
AutoXpress
client

AutoXpress

sector

automotive retail & service

01 · the challenge

AutoXpress is East Africa’s leading tyre and automotive parts retailer, with service centres across the region. Its digital presence had split across two websites — confusing customers, splitting search equity and doubling maintenance. The brief: merge both into a single platform, migrate the content without losing what Google already knew, redesign the experience — and make the highest-value journey, booking a vehicle service, genuinely easy.

02 · the approach
merge & migrate Two websites consolidated into one platform — content mapped, migrated and redirected so search rankings and customer bookmarks survived the move.
ux redesign Products, services and locations restructured around how customers actually shop — by vehicle, by need, by nearest branch.
enhanced booking experience The service-booking journey rebuilt as the site’s centrepiece — fewer steps from ‘my car needs attention’ to a confirmed appointment.
end-to-end delivery Needs analysis through design, build, testing and go-live — the full lifecycle, the way we’ve shipped 1,000+ platforms since 2002.

the outcome

03 · the outcome
2→1

websites consolidated into a single, maintainable platform

1

streamlined booking journey — the site’s highest-value conversion

0

search equity sacrificed — content migrated and redirected intact

Consolidation done right: one brand, one platform, one obvious way to book .

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