reports & research
what we publish
flagship report
the state of social media in kenya 2026
Our published annual review — the reference point for marketers, agencies, creators and business leaders across the region.
the library
2027
the state of social media in kenya — next edition
Publishing for Social Media Day 2027. Subscribers get it first.
how we research
Every report synthesises primary observation from our client work — millions of impressions under management every year — with the industry’s most credible secondary sources, cited throughout. Findings are framed for decisions, not decoration: what it means for your brief, your budget and your board.
- evidence triangulated across sources — never single-sourced
- kenyan and east african context first — not imported benchmarks
- free to download and cite, with attribution
- every claim structured for the ai-search era — we practise the aeo we preach
between editions
between editions
the blog carries the analysis weekly
Platform shifts, campaign lessons and AI briefings — ungated, every week. read the blog
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Research releases and briefings for African business leaders. No noise. subscribe