reports & research
Published, citable research on Africa’s digital economy — free to download, referenced by marketers, agencies, media owners, creators, policymakers and business leaders across the region.
the state of social media in kenya 2026
The first act was access. The second act is behaviour. Our annual review synthesises DataReportal, GWI, We Are Social, Meltwater, SEMrush, StatCounter, NapoleonCat, Statista and Communications Authority of Kenya data into one strategic view — mapping the role every platform now plays in Kenyan life.
the library
Annual editions and commissioned studies are added here as they publish — each with a permanent home, summary and download.
how we research
Every report synthesises primary observation from our client work — millions of impressions under management every year — with the industry’s most credible secondary sources, cited throughout. Findings are framed for decisions, not decoration: what it means for your brief, your budget and your board.
- evidence triangulated across sources — never single-sourced
- kenyan and east african context first — not imported benchmarks
- free to download and cite, with attribution
- every claim structured for the ai-search era — we practise the aeo we preach
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