Blog
Daily analysis of Africa's digital economy — platforms, performance, AI and the business of digital, written by the people who do the work.
Why Digital Advertising in Kenya Keeps Accelerating in 2026
Digital advertising is no longer the alternative line in the media plan Kenya’s digital advertising market has changed from an…
Influencer Marketing in Kenya in 2026 – From Reach to Trust and Results
Creator influence is bigger than influencer advertising spend Dotsavvy’s State of Social Media in Kenya 2026 report estimates annual influencer…
How to Choose a Digital Business Agency in Kenya in 2026
Choose the operating partner, not the longest service list An agency can claim expertise in strategy, websites, social media, content,…
Marketing Automation in Kenya – From Email Workflows to AI-Enabled Customer Journeys
Marketing automation has moved far beyond scheduled email Earlier marketing-automation platforms promised to identify prospects, nurture leads, improve conversion and…
Why Digital Marketing in Kenya Still Underperforms – and How to Fix It in 2026
The tools have improved. The operating model often has not. More than a decade ago, Dotsavvy argued that digital marketing…
The Modern Marketer’s Playbook for 2026
Marketing has entered an age of continuous reinvention On 16 July 2026, Dotsavvy Founder and CEO Moses Kemibaro delivered a…